Chapter 4 Quiz Saved Help Save Exit Sub 5 The study of indi
Solution
Consumer behavoiur : The study of individuals, groups or organization, the process they use to select secure use and dispose of products, service, Experiences or ideas to satisfy needs and the impact that these processes have on the consumer and society. study of the consumer behaviour helps the companies to get innovative ideas.
Consumer learning typically begins with A stimulus that encourage consumers to act to reduce a need or a want. The consumers are the gods for the companies study of them will help the companies to grow.
Life style: is a persons pattern of living as expressed in his or her activities, interests and opinions.
Self- actualization is the needs according to maslows hierarchy of needs theory, the need for fulfilment, for realizing one\'s own potential, and for fully using one\'s talents and capabilities are the examples of self actualization needs.
