For BMW What type of promotional strategy is employed pushi

For BMW...

What type of promotional strategy is employed – pushing, pulling or a combination of both? Use examples of promotional techniques to illustrate your response

Solution

BMW has a well developed market for its cars and it can use pull strategy to market its cars. Brand awareness is high in respect of cars of BMW. These cars are usually high costs luxury cars and the products are not usually not delivered on the spot. The product by BMW has to be ordered after being booked. BMW can use pull strategy to market its cars. The strategy asks for budget allocation on the basis of product, target audience, competition and type of product. The brand needs to develop sale through variuos advertisement programs on Television and other media to market the unique features over similar budget cars in the market.