Discuss the shift of MNEs from exploitive posture to a more

Discuss the shift of MNE’s from exploitive posture to a more transformative posture in the developing world. Why has this shift occurred? Reference the Nike case study as an example. How has it changed?

Solution

The Key factors is a global knowledge-based economy are multinational enterprises.   

  MNEs are essential for structure in international innovation processes and increasingly organize

their Research and Development on an international scale.  They provide  important channels for the transfer of

technological knowledge across national as well as cultural and institutional borders. The international business

studies which conceive transnational corporations as organizations capable of exploiting globalization and

localization advantage simultaneously.   T

The large multinationals may also adopt rational organization may also adopt rational organizational

strategies with regard to their task-specific and institutional environments.

Nike, is the the athletic footwear and clothing manufacturer, is a good example of a multinational corporation

that has incorporated corporate social responsibility into its overall business strategy.  Nike has used proper

market strategy  called 4p called, place,price, promotion, product.  Nike’s best p is promotion activities as well as

proper advertising makes to reach trans formative posture .  Doing the right product at right time with right price and  

distributed   by right promotion activities through choosing by right persons.

Now, Nike is implemented Transparent 101 program, it is open to all the public  what the Organization is doing.

What kind of self- confidence and quality and reality on their product,  makes them  to showing the factories activities to all.