What are the basic building blocks for Consumer Based Brand

What are the basic building blocks for Consumer Based Brand Equity? Describe the prescriptive steps used in building a CBBE strategy for the firm.

Step 1 Brand Identity: Who are you?

In this stepts the goal is to create brand salience or awareness, you need to make sure your brand stands out

Step 2: Brand meaning - What are you?

The goal here is to identify and provide communication about the meaning of your brand and what stands for.

Step 3: Brand Response - What Do I think or feel about it?

The customer`s responses to the brandas are in 2 different categories: judgment and feelings

Step 4: Brand Resonance - How much of a connection would I like to have ?

This is the top of n the brand equity pyramid because it is the most difficult and of course is the most desirable.

You have achieved brand resonance when your customers feel a deep, psychological bond with your brand