Focusing on the field of Marketing Please compare and contra

Focusing on the field of Marketing. Please compare and contrast the features that each website offers/does not offer.
www.acnielsen.com
www.scarborough.com
www.gfkmri.com

Solution

www.acnielsen.com - In terms of marketing, the website provides good information about the first P - product, in this case the services. The website offers a comprehensive knowledge of services being offered by AC Nielson and how it will help it clients. The website is not providing any information regarding to a P - i.e price.

www.scarborough.com - the website is visually appealing and in terms of marketing it also provides good information about the first P - product, in this case the services. There is also a shopping cart which means some reports can be bought online. Thus the website is also focussing on another P - place, making it convenient for the customer to access the reports.The website is not providing any information regarding to a P - i.e price.

www.gfkmri.com - again this website provides good information about the first P - product, in this case the services. There is no provision of shopping cart, and the convenience factor is somewhat compromised in terms of Place - not making the accessability of reports easy. The website is not providing any information regarding to a P - i.e price.