List the name of five of your favorite celebrities and then

List the name of five of your favorite celebrities and then identify branded products or services for which these celebrities would make good spokespersons. For example, would Serena William\'s fiery temper make her a good match (no pun intended) with Tabasco? Would Rosie O\'Donnell\'s knowledge of old television shows and theme songs make her a candidate for Nickelodeon? Discuss the pairings, why or why not they make strategic sense, and the celebrity\'s potential role in building brand equity.

Solution

1. Roger Federer - He is a tennis player and has won many major tittles including Wimbledon, US Open, French Open. He was the world number one tennis player for many years. Currently he is ranked as world number 3.

Roger Federer is a classic player who symbolizes strenght, stamina, perseverence and determination. He should be associated with VolksWagen cars (a german brand). These cars are simple, classic and yet do the job efficiently. So, it will be a strategic fit.

His potential role in brand building would be featuring in advertisements, representing the brand.

2. Miley Cirus - She is a singer. She is young, stylish, energetic and connects with the youth. She should be associated with BMW luxury cars. The cars are epitome of speed, luxury and style. Hence it is a strategic fit.

Miley would of course do advertisements for BMW. Her live shows can make use of brand placements.

3. Novac Djokovic - He is the current world no. 1 in men\'s tennis. His style of playing is aggresive and he takes the opponent head on. He symbolises good health and fitness.

He is a fighter and entered the world tennis scene when it was dominated by Federer and Nadal. He fought his way to the top.

The same signs are emitted by Quaker Oats. They symbolize good health, wellbeing and fitness.

Djokovic can wear the logo of the brands in his gear during tournaments.

4. Madonna - She is a British pop singer and has been on the world music scene since a long time. She symbolizes timelessness, style and is classic.

The same values are associated with Rolls Royce, maker of luxury cars. It is a strategic fit.

Madonna can do brand and product placement of Rolls Royce during her concerts around the world.

5. Daniel Craig - he is the current James Bond. He symbolises aggressiveness, machismo, and a never give up attitude. He can be the brand ambassador for Harley Davidson bikes. These bikes inspire machismo.

Craig can appear in advertisements for the bike. He can also showcase himself using the bikes in his James Bonds movies.