Consumer Valuations for Two Software Programs Statistical Pr

Consumer Valuations for Two Software Programs

Statistical Program

Graphing Program

Nicky

$400

$50

Vince

$300

$80

Reference: Ref 10-12

Table 10.5

Consumer Valuations for Two Software Programs

	Statistical Program	Graphing Program
Nicky	$400	$50
Vince	$300	$80

Reference: Ref 10-12

(Table 10.5) Assume that the marginal cost of producing software programs is zero. If the firm priced and sold each software program separately, it would earn total revenues of ______, while a pure bundling strategy would generate the firm total revenues of ______.

	$380; $450
	$450; $900
	$700; $760
	$600; $660

Assume that the marginal cost of producing software programs is zero. If the firm priced and sold each software program separately, it would earn total revenues of $450, while a pure bundling strategy would generate the firm total revenues of $760.

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Consumer Valuations for Two Software Programs Statistical Program Graphing Program Nicky $400 $50 Vince $300 $80 Reference: Ref 10-12 Table 10.5 Consumer Valuat

Consumer Valuations for Two Software Programs Statistical Pr

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