Essay on Global Business Strategies Lets say we want to open

Essay on Global Business Strategies.

Lets say we want to open John Deere Co in Brazil. What marketing mix should we have to use?

How can we seel John Deere products in Brazil?

Solution

Brazil is one of the fastest growing economy that thrives on agriculture. A bright prospect of growth in Brazil economy has led to many companies planning to capitalize on these opportunities. It is the primary reason, John Deere Co. wants to start operations in Brazil. John Deere Co primarily deals in agricultural machineries, diesel engines and tractors among the others. Product portfolio of John Deere Co and reliance on agricultural produce in Brazil make them a natural choice to each other.

Before beginning the operation and business development, John Deere Co needs to conduct the PESTEL analysis of Business environment in the country. It gives fair assessment of business climate. After the completion of this analysis, John Deere Co needs to conduct the SWOT analysis. That will give the fair idea of the strength that can be made as USP of the company in Brazil. I will help company to finalize the marketing mix on offer. It includes:

Product offering is to focus upon the agricultural producers and user of agricultural Equipments, tractors and other related products. Such offerings give a natural market to John Deere Co.

Price has to be competitive and it should be according to the paying capacity of the buyers in Brazil. It gives competitive advantage to John Deere Co over the existing peers and competitors. Company can also offer flexible payment options to enhance the sales.

Company should focus upon the urban areas as well as rural areas. Showroom / stores can be opened. At the same time, live demonstration of the products can be given in the rural areas to woo the customers.

John Deere Co needs to organize promotional campaigns to attract the potential buyers and events can be conducted to show case the products on offers. Other trade events should also be utilized to promote the products.

To sell the product, company can establish showrooms in key areas as well as franchise network can also be developed to fast propagate in the market. A careful selection and development of distribution network will help the company to sell their products in the market. Attention is to be given not to overlook rural areas in network development.