What buying situations do organizational buyers face What bu
What buying situations do organizational buyers face?
What buying situations do organizational buyers face?
Solution
There are three types of buying situation that organizational buyers face namely .
1)Straight rebuy:The purchasing department reorder supplies on routine basis and choose from a supplier on approved list.
2)Modifued rebuy:Buyers want to modify or change the peoduct specification, prices and other terms.
3)New task :Buyer purchase the product or services for the first time .
