What the difference between Marketing And Advertising What t

Solution

Followings are the main difference between marketing and advertising;

Basis

Marketing

Advertising

1. Meaning

It refers to all activities associated with buying and selling of a product or service. Marketing process starts before production and continue after sale.

Advertising refers to the process of communicating the message about goods and services to the prospective customers or customers.

2. Wide or Narrow

Area of marketing is much wider in compare to advertising because it includes advertising also.

Area of advertising is narrow in compare to marketing because it is a part of marketing.

3. Components

Main components of marketing are product, price, place, promotion, distribution etc.

Advertising mainly associated with promotion.

4. Time

Marketing is a long-term process.

Advertising is a short-term process because it is associated only with a part of marketing process.

5. Scope

Scope of marketing includes followings;

Market Research before production, product analysis, price analysis, promotion strategies, distribution policies, public relations and after sales services etc.

Scope of advertising includes followings;

Use of radio, television, newspaper, magazines, hoardings, social media, sponsorships, posters etc. to provide information about product & service to the target customers.

6. Objectives

Main objective of marketing is to improving sales of the products & services by providing better satisfaction.

Main objective of advertising is to provide full & effective information of the products & services to the target groups of buyers.