Advertising What recent advertising have you found to be par

Advertising

What recent advertising have you found to be particularly interesting - something that made you want to learn more about a product/service or you wanted to buy? Did you buy? What was it about the method of delivery, ad, etc. that attracted your interest? Although advertising has clear benefits, it can also be a nuisance (or even worse). Discuss the benefits and drawbacks of advertising, keeping in mind that advertising should not be confused with other promotion techniques.

Solution

The recent advertisement of PEPSI that shows even straws like PEPSI than its competitors has attracted my interest.

The benefits of advertising are as follows:

(a) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

(b) Increased Sales: Sales can be increased with additional expenditure on advertising and with every increase in sale, selling expenses will decrease.

(c) Fights Competition: Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

(d) Fights Competition: Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

(e) Elimination of Middlemen: It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

The drawbacks of advertising are as follows:

(a) Increases price: An organisation has to spend large amount on advertising. It increases the cost of the products. To meet this expenditure, price of the product is raised. No manufacturer pays for the advertising expenses out of his pocket. Advertising, therefore, leads to unnecessary rise in prices.

(b) Undermines Social Values: Advertisement is a sort of day-dreaming for the people. These days it is taking the people away from reality and into the realm of artificiality. The brilliance of new products gets on their nerves. They want to buy them but have no resources at their command. Consequently, they start feeling upset with their present status. Taking it as a social evil, it can be said that advertisement undermines social values.

(c) Confuses the Buyers: Many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers buy the product. They come to realise later that the information given in the advertisement was something else whereas the actual product was quite different from it. Thus, people lose confidence in advertising because of wrong presentation. In this reference it is said that advertising confuses rather than helps.

(d) Encourages Sale of Inferior Products: Every manufacturer projects his product as superior one in the advertisement. Therefore, the buyer is unable to decide as to which product is really good. Consequently, it is difficult to get good quality product even after paying a handsome price for it. Therefore, it is said that advertisement encourages the sale of inferior products.

(e) Some Advertisement is in Bad Taste: Many times, foul language and objectionable pictures are used in advertising in order to attract a particular class. They may be insulting to a particular class. It causes decay of social values. In this reference it is said that some advertisements are in bad tastes.