Why has the company succeeded so far the company refer to Bu

Why has the company succeeded so far? the company refer to Burt\'s Bee

Solution

Burt`s bee has been successful so far because its Earth Friendly, they have locations not only in US but in Europe and Asia.

Production process is made basically with natural ingredients and have a natural bar that provides the % of natural ingridients.

They had a zero waste policie on the early beginings so that when they were making candles the leftover which was beeswax was also sold.

It the 90´s the company was incorporated and also offer diversificacion on his products focusing on personal care.

In 2000, company lauched new products and it was on 2007 when Clorox made the acquisition of Burt`s Bee for $925,000,000.

Burts Bees products are distributed in about 30,000 retail store and with over 197 products, diversification and the acquisition from Clorox have being a key to success.