How can we market an inventory management system in the food

How can we market an inventory management system in the food industry?

Solution

Marketing an inventory management software or system in any industry would be done on the features of the system.

The products in question in the food industry; be it the raw materials or the finished goods are all mostly perishable items. So the system should have an alarming technique which would make the person using it aware that the materials or the finished goods are about to go bad.

The system should also help in the calculations and understanding of the concept of Economic order quantity and re-order level and safety stock. This will lead to efficient inventory management.

The system should also suggest the storage place conditions for the raw materials as well as the finished goods. It helps in reducing the waste due to improper storage.

Marketing can be done through a number of channels i.e., via advertising, promotion and campaign etc.