It is often said that psychographics were invented to overco

It is often said that psychographics were invented to overcome the weaknesses of demographic information for describing target segments. What unique information can psychographics provide that would be of special value to marketers?

Solution

Psychographics characteristics are those fill out demographic ones with involvment of people\'s lofestyle,values and their beliefs.It may be involved someone income,taste and perference.Marketers use demographics to segment customers groups by various characteristics like physical or tangible.As demographic characteristics include gender,home town,age,marital status etc which clear market segment of target buyers.Marketers used demographic market segmentation forever.