Choose an organization and list two major environmental fact

Choose an organization and list two major environmental factors that influence this organization’s B2B marketing. Explain.

Solution

Below are two major environmental factors that influence organization- Carphone warehouse (CPW) operating in the UK-

Social environmental factor- The social development in the UK towards smart phones is rapidly growing, social adaptation of technology enhances the business’s ability to increase its revenue.

Legal environmental factor- From a legal point of view CPW needs to take into account the need of the UK Law. The business needs to expand its products and services based around the UK legal requirements.