Gurcharan Das is a veteran manager of international brands i

Gurcharan Das is a veteran manager of international brands in the Third World. Review his local memoirs piece in the textbook. Discuss some of his insights that you found interesting.

Solution

Gurcharan Das put in his local memoirs as a global manager. The heading of the memoir itself tells the story. It is also more of an action plan for any budding manager of current generation. Many caselet are woven together as a memoir. Also, it breaks down two most important myths followed by managers. That is:

With his experience, Gurcharan Das has shown that reverse is the more innovative way to win the world and gain sustainable advantage.

He demonstrated that local passion is the key to success that is not well understood by the managers.

Moving ahead with the memoir, Gurcharan Das discusses the passion for the homeland and small but innovative steps taken up by Vicks and himself to make that product a global brand. It becomes a true case of reverse engineering of strategy. Memoirs also explain the importance of lean and focused organizational setup that believe in competitive advantage and sustainable development. Managers are also criticized along the way who reside in their comfort zone and don’t connect with their community of grassroots level. Finally, Karma is discussed that talks about the perpetuation of poverty though it also carries strong believe that next generation will always be better off in comparison to the last generation. It is the believe that is making managers more optimistic about markets of third world countries.

Some of the insights, I found interesting, are as following: