a good marketing mannager should be creating utility for the
a good marketing mannager should be creating utility for the consumer in all of the following ways except
A.possession utility
B.Consumption utility
C.Time utility
D. Place utility
E. All of ablove
Solution
B.consumption utility.
four kinds of marketing utilities are :
possession utility: the utlility derived from possessing the product.
time utility: utility derived from the time at which the product is owned by customer, for example : utility derived from rain coat in monsoons.
place utilty: derived from place where products are purchased.
form utility : derived from a finished product, manufactured from different raw materials.
