apple 2008 historically what were Apples major competitive a

apple 2008
historically what were Apples major competitive advantages and why did they fail to build on these advantages to lead the industry?

Solution

Apples major competitive advantages:

Apple II and Macintosh were the machines that made Apple. They both had to following features.

Brand loyalty among important segments

Reasons for why did Apple fail to build on these advantages to lead the industry:

Apple’s missteps:

Entry of Rivals: