RKETING 2018 Mktg 305 Principies Chapter 1 Quiz Question 13

RKETING 2018: Mktg 305 Principies Chapter 1 Quiz Question 13 (of 20) 13. In a marketing decision, the environmental forces such as social, economic, technological, competitive, and regulatory are known as O the four Ps the marketing mix. O marketer factors O uncontrollable forces 3 5 8 9

Solution

13. D uncontrollable forces

Explanation: Environmental forces refer tothe uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.

14. D. The purchases of loyal satisfied customers during their lifetime

Explanation:Firms now actually try to place a dollar value on the purchases of loyal, satisfied customers during their lifetimes. For example, loyalKleenex customers average 6.7 boxes a year, about $994 over 60 years in today’s dollars

15. C Translate information about consumer needs into product concepts

Explanation: A marketing program is defined as a plan that integrates themarketing mix to provide a good, service, or idea to prospective buyers that satisfies their needs.