3 Identify the steps in developing a social media strategy a

3. Identify the steps in developing a social media strategy and give an example of how a product or a business might execute each step in the process of developing a social media strategy

Solution

Three effective Steps that are required for social media strategy:

1).Assessment : You just first ourself \"Why social Media?\" .The answer will dictate everything to you do in this first phase.Assessment is to evaluate where you are,where you want to go and what the wins will be along the way.

Put Your Audience First:

First things first :You need to clarify your audience\'s needs,wants and challenges--not to mention where they\'re spending time online.Use tools likeSurvey Monkey or Google Docs to quickly and inexpensively survey your customers.

The five major Benifits of knowing your audience are considerable:

i)Laser focus :You can create content that instantly resonates.

ii)Break Barriers : Confront pain points head-on to build trust.

iii)Language :Increase engagement by being a person your audience relates to.

iv)Empathy: The More you listen ,the better you can respond to specific needs.

v)Positioning : You can become the go to sourcw in your niche.

How will you measure your strategy\'s success? Depending upon your theme ,the metrics may change.For Example:

**If your theme is awareness,you\'ll want to measure growth,engagement,brand awareness,shareability ,likes and subscribes...***If it is sales,look at click rates,social ecommerece sales and conversion rates....****For loyality look at engagement,sentiment and influence(Edge rank checker is good sentiment measuring tools).

2.) Implementation: Next up:Execution.The implementation phase is all about zeroing in on the details and day-to-day tasks you and your team are now responsible for.

Create a content calender : Now you have an editorial guide,it;s time to translate policy into concrete actions preferably on an editorial calender.The more information and detail you include ,the better you can measure effectiveness.Consider:

* What is the theme or essence of your content?

* Who will create it?

*When and where will it be shared?

*How often will you create content versus share third party content?

*How wilo you deliver content - as eBooks?Blogs?Video?All above?   

Must have a step by step plan for promotional growth.1).Integrate your socula media on your website with plugins and icons.2) Run contest and promotions or offer rewards.3)Show case your expertise.

3)Monitor,Measure and Get Momentum

After about two months of running your brand new social media strategy,it\'s time to hunker down with your team,evaluate your progress and find tune the details.

Schedule an Evaluation Session   Don\'t put off analyzing your results.Schedule your first evaluation meeting when you start phase one .I recommend scheduling ameeting about two or three months out from your start date.That\'s just enough time to start seeing results and identifying weak spots.

Make sure you or your team members bring number and data to the table and are prepared to discuss them.Metrics,no matter how simplistic,will help you figure out what\'s working and what\'s not.Include time for brainstorming new ideas,too.

Here are ideads for some \"next steo\" to take:

**Facebook addvertisement are good,inexpensive way to grow your fan base,increase enagagement and collect leads.Try mixing up different ad types and destinations.

**Run a Multi-level contest integrating multiple channels(like Facebook,Twitter and YuTube).Use a promotion,ebent or reward that will resonate with your audience.Word-of-mouth is a powerful away to leverage momentum.

** Live Q&As on Fcebook,Twitter or Google+ hangouts.

Ultimately,everyone\'s social media strategy will look different - and will get very different results.To be effective,know your business and the metrics that matter to you.A consultancy might need just 100 high -quality fans,whereas a company that sells a product might need several thousand to see financial results