Retail department stores should expand their websites in a f

Retail department stores should expand their websites in a fashion that caters to e-commerce customers. This will allow them to expand their profit pools and allow them to sell their products globally. And also Specialty retailers will survive the e-commerce retailer boom, do you agree? or disagree? Disucuss briefly

Solution

The retail department stores are now increasing their presence on the website to capture the e-commerce segment. However, they can only profit when the target audience is correct and the product focus is accurate. They should focus on the e-commerce customers and what kind of products they like. For instance majority of e-commerce purchasers are you people with sufficient disposable income or office going people who do not have time to visit a retail store. The retail companies should focus on these customers and try to cater to their needs if they want increase their profits. Another important factor is to make their website mobile and tablet friendly so that consumers can easily browse their websites through their cell phones or tablets

Specialty retailers will survive the e-commerce retailer boom as there are many people out there who still prefer to buy the products from a specialty store. According to staista, In 2013, global B2C e-commerce sales grew 19 percent compared to the previous year, but in 2018 forecast expect growth of only 10 percent. The sales through b2c e commerce amounted to 1471 billion USD. This is still a market which is in its growing stage. There are plenty of opportunities for the specialty retail stores out there