Customer Service Airline Industry offers a separate counter

Customer Service

*Airline Industry offers a separate counter for their first class customers – is this consumer discrimination.

Question –

1. Identify a similar industry that engages in this practice.

2. Is this a smart business plan?

3. Why is it a smart business plan or why not?

Solution

Customer Service

*Airline Industry offers a separate counter for their first class customers – is this consumer discrimination.

No not at all this is not consumer discrimination .

Question –

1. Identify a similar industry that engages in this practice.

Following are the industry

1) Hotel Industry : Dining Frequency Matters

2) Automobile Industry : Special treatment for high class car & normal treatment for regular car

3) For some cases this happens in Bank sector also

etc

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2. Is this a smart business plan?

Yes this is smart business plan.

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3. Why is it a smart business plan or why not?

See in today\'s global environment and competitive market its very challenging for companies to do a business. Specially in service sector. Company needs to make discrimination among the customer , for attracting them for higher services.

Because customer thinks that if i am paying so much price for product or service then i should get all the benefits.& there should be any trouble while availing that service from customer point of view.

For example see in above Air line industry case

If there is long queue for Economic class tickets , one person who wants to buy the Business class tickets , in that case why he / she should wait in queue with paying so much amount .That\'s the point considered by Air industry .For customer satisfaction they do this practice on regular basis.

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