1154 Exit Copy Select All Look Up Share lifornia Closets is

11:54 .?? Exit Copy Select All Look Up Share lifornia Closets is a maker of closet organizers and custom storage solutions. Its products are designed for people who live in small spaces. Assuming the company plans to segment its market based on a single variable, which of the following is most appropriate? O Firmographics (global versus regional) O Benefits sought (value O Behavioral (usage rate) O Geography (urban versus suburban) O Psychographics (lifestyle)

Solution

Geography (urban versus suburban).

When a company targets a market segmented on the basis of its size or geographical position or a particular area, such a strategy is known as Geographic segmentation. This is a very commonly used strategy, when a firm plans to serve customers of any specific area that is selected on the basis of its size or its geographical situation.