1 What is Goldbergs rationale for the study 2 Was the study

1. What is Goldberg’s rationale for the study?

2. Was the study designed to contribute to theory? If so, how? If not, why not?

3. Do the results of the study contribute to theory? If so, how? If not, why not?

Reference

Goldberg, M. E. (1990). A quasi-experiment assessing the effectiveness of TV advertising directed to children. JMR, Journal of Marketing Research, 27(4), 445.

Solution

1. What is Goldberg’s rationale for the study?

quasy experimental assesigs the effevtivess of TV advertising directed to children

2. Was the study designed to contribute to theory? If so, how? If not, why not?

yes, because as you can see there are hypothesis that emphatize in the experimental design