Practicing International Management Case IKEAs Global Strate

Practicing International Management Case (IKEA\'s Global Strategy)

Which retailers are IKEA\'s biggest competitors in the United States? Why?

Solution

Lexington furnitures

I think the biggest competitors of IKEA is Lexington furnitures. The Lexington furnitures made the furnitures like the IKEA\' s furniture. We know the furniture industry operating in US is inelastic. The Lexington furniture made their furniture by using their own meterial and their own furniture line. It is commonly done by IKEA. So Lexington furniture is the biggest competitor of IKEA.