Assume you are a new hire at company and your boss is unfami

-Assume you are a new hire at company and your boss is unfamiliar with many marketing research issues. You are asked to provide some guidance for firm decisions. Be concise and only use the space below for each of the four questions below. Bullet points are acceptable

Your boss is skeptical of laboratory studies. When packaging change was suggested, your boss only wanted to do field testing. You are asked to describe the benefits and risks from laboratory test and benefits and risks from field tests of packages. What would you say?

Solution

the questions will be like following:

1. the perception of the customer towards the comapny

2. how loyal he is towards the company

3. rate the company products

4. if new products are launched from the company, is he ready to purchase it

to chnge the pack first we need to decide interms of what? is the pack should be attractive to the customers or is should give complete protection to the product in the pack or it is used to differentiate its product from its competitiors or any other motive/

based on the requirement we may decide one pack and design it to meet the requirements of the firm.