why might it be difficult to quantify some qualitative facto

why might it be difficult to quantify some qualitative factors in developing decision models

Solution

Answer:

Qualitative factors, by definition, represent aspects of a company\'s business that are difficult or impossible to quantify, incorporating that kind of information into a pricing evaluation can be quite difficult.

On the flip side you can\'t ignore the less tangible characteristics of a company which are very important while making any type of managerial decisions.