What mode of entry should Zipcar use to enter this country o

What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer.

Solution

hat mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer.

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Zip car is today\'s popular traveling concept.Corporate clients , medium scale clients & many more preferring the same service in day to day traveling.

When Zip car is entering into other country they must use franchise concept.

First we what are the problems faced by these industries

1 ) Cost of car

2) Fuel prices

3) Huge in HR in terms of car driver

4) Difficult to control drivers behavior

5) Increasing Cost

6) High competition

etc

Now if we see all above problems then Zip car have only option of Franchising the service. The successful model of this case in India is Ola Cab. Ola cab in India is working on the same ground.

In this case with the sound technology & proper network of vehicles , Zip car can give the best service.

As the company is focusing on the Franchising concept so above all problems can definitely minimized at considerate level.In today\'s competitive market to run a traveling business model with such cost factors its very challenging.So franchises is the best option for Zip car for other countries.