Do you think that Uber aggressive marketing strategy makes s

Do you think that Uber aggressive marketing strategy makes sense?

Solution

Uber has got agreesive marketing strategy to cut the competition in a way not to own the Taxi but to give a part of of the trip cost to the driver of the Taxi. This gives the advantage for Uber not owning thr risk of Taxi\'s ownership.

Also engages a payment gateway for the payment and also looked at cash payment to stand within the competition.

Uber agressive marketing strategy have made sense in the market due to above mentioned points