2 What is the Gulf of Execution Give an example use your own

2. What is the Gulf of Execution? Give an example. (use your own words)

Solution

Gulf of Execution:

The example of Gulf of Execution is let us assume a user attempts to buy an item from an online store. She saw an item she liked to buy and wishes to place the item in her shopping cart. Unfortunately there seems no interface element like a button, icon, checkbox, etc which allow her to complete the action of adding the item to her cart. Having an online store where users have obscurity in adding items to their shopping cart is visibly a letdown in the interface and negative to the company’s goal of selling products.