A consumer goods company is preparing its advertising campai

A consumer goods company is preparing its advertising campaign for 2nd half of 2015. They are considering two TV networks (M1 and M2) to advertise the products in three different countries (C1, C2, C3). The Company has a total advertising Budget of $200,000 and will allocate 50% to each network. M1 charges $50 per ad, while M2 charges $40 per ad. The company\'s marketing department would like to have a total of 2000 ads for C1, 1800 for C2 and 1200 for C2. Total number of households that M1 and M2 reach in every country are depicted below: Allocate the number of ads that should be allocated to every network per country in order to maximize total household reach Compute total household reach

Solution

i)

for C1 2000 for C2 1800 and for C3 1200

g)

total = 5000