httpsyoutubetgeh607ZXA0 1 What are the weakness of Groupons

https://youtu.be/tgeh607ZXA0

1. What are the weakness of Groupon\'s business model?

2. What kinds of businesses are most likely to benefit from using Groupon?

3. What features of contemporary e-commerce does Groupon utilize?

Solution

1)

2) Local businesses will benefit from Groupon. Even though there is a cost for merchants to advertise on Groupon, the short term goal is to attract new customers, and the long term goal is to build a strong brand and also create trustworthiness among the customers who have used the Groupon deal and the business.

3) Groupon Now is a market inventor as it is a business which bring buyers and sellers together. It utilize unevenness and leverage. This new characteristic is a way for businesses to market to their customers during the internet in a speed and efficient way. Groupon Now is also useful for businesses as they can personalize and customize the Groupons to their benefit.