The study of consumer choose one brand over another and how

The study of consumer choose one brand over another and how they make these O efficiency O life cycles behavior

Solution

The Answer is :-

11. Behavior

12. Evaluative Criteria

14. Personal Sources

15. None

16. Level of Involvement

17. Reinforcement

18. A Psychographic

19. Is likely to complain to about nine people

20. Changing Beliefs about the extent to which a brand has certain attributes