1Discuss the ethical challenges that you would face if any i

1.Discuss the ethical challenges that you would face, if any, in developing the product which, is that we are the owners of Bakery business for market in India and Research Scripture and support your decision with an appropriate Biblical example?

2.Give an example from your own experience of an effective push strategy and an effective
pull strategy?

Answers must be 250 words long and not plagarized. Every question must be answered. Thanks.

Solution

1.

Though the question is not clear, I am trying to provide a general insight about some ethical challenge one might face while developing a product.

- Whether the product abides by the social morality of the particular market for which it has been developed to.

- Is the product having any potential harmful effect

2.

Push Marketing:

Push marketing reaches to the customer using ads, offers etc. in order to grab customer attention towards a product i.e. in other words try to push the product towards customer.In push marketing, the time gap between a customer discovering a product and he/she making the purchase is very less.Classic marketing strategies like primetime television advertisements, buy one get one free coupons, and direct mail catalogs are all examples of push marketing.

Effective Push Strategy: A simple example could be of offering 20-30% extra on a biscuit or snacks packet at a same price for a limited period of time. Company\'s often do this to increase their market share or to gain a competitive adbvantage over its close competitor and this is a common practice in FMCG segment.

Pull Marketing:

In pull marketing, the marketers try to target the right customer at the right time and pull them towards a product. Generally, in a pull strategy, the company creates a demand for a product.

Modern pull marketing uses different communication medium to generate interest about a product or company and encourage customers to find the product or company on their own. This is especially popular and effective in Internet marketing, as pull marketing benefits greatly from independent social behavior like word-of-mouth and the “viral” content effect etc.

Effective Pull Strategy: Video of A company CEO saying sorry in public for a single product mishap and guareenting better service going viral over social media could be a pull strategy used by the company to attract customers.