Based on what you know and what you have read what has Soci

. Based on what you know and what you have read, what has Social Media done for marketing?
. Provide a good broad-based definition of Social Media (SM).

. What does SM include?

. How have smartphones and tablets facilitated the use of SM?

. Define and provide an example of each of the following in the context of SM:

a. Owned media

b. Earned media

c. Paid media

Solution

Social Media for marketing: Based on what i have read, socail media provide altogrther new dimension to the marketig. Social media are the platforms or websites to promote a product or service they have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers & general public.

Definition of social media: Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application.

Social Media Includes: It includes various platforms used by Peoples across globe like Twitter, Facebook, Instagram, Youtube, Whatsapp, Snapchat, Linkedin, Yelp, Blogs, Various social bookmarking sitese etc.

Smartphones and tablets facilitates more use of social media: As the penetration of mobile phones in societies increases, there is a large growth in the use of mobile phones and tablets because they are handy especially among the youth. This trend is followed by the fast growth in use of online social media.

Owned media in context of SM: Owned media means digital marketing channels that a company exercises complete control. Ex: Blogs & Email marketing campgains.

Earned media in context of SM: Earned media means company is not directly generated by the company but rather by other entities such as customers or journalists. Ex: Reviews on Social media, Online campaign etc.

Paid media in context of SM: Paid media means  a company or brand that is generated by the company or its agents. Ex: Direct email advertisement, Advertise on social media platform etc