Visit wwwYouTubecomMyBIvideos and click on the videos labele

Visit www.YouTube.com/MyBIvideos and click on the videos labeled Chp.11 International Strategy and Organization. Watch one of the videos from the list and then summarize in a half-page report. Reflecting on the contents of this chapter, which components of international strategy and organization can you identify in the video? How might a company engaged in international business act on the information contained in the video?

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Solution

The video talks about the following components of international strategy:

The video talks about how globalization has changed the dynamics of world economy. Comapnies engaged in international trade should use and rely heavily on innovation. This will help them in creating sustainable competitive advantages. Secondly, companies having a spread out value chain should have a tight grip and control on the quality of goods and services.