1 Marketers are skilled at stimulating demand for their prod

1. Marketers are skilled at stimulating demand for their products, but that’s a limited view of what they do. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. They seek to influence the level, timing, and composition of demand to meet the organization’s objectives. Eight demand states are possible: 1. Negative demand—Consumers dislike the product and may even pay to avoid it. 2. Nonexistent demand—Consumers may be unaware of or uninterested in the product. 3. Latent demand—Consumers may share a strong need that cannot be satisfied by an existing product. 4. Declining demand—Consumers begin to buy the product less frequently or not at all. 5. Irregular demand—Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis. 6. Full demand—Consumers are adequately buying all products put into the marketplace. 7. Overfull demand—More consumers would like to buy the product than can be satisfied. 8. Unwholesome demand—Consumers may be attracted to products that have undesirable social consequences.\"

For this question you would need to provide an example of each of these eight demands. It can be any example from any industry or sector. You must provide a solid reasoning of why you choose the particular example.

*Thank you for your help.

Solution

Following are few examples of eight different demands found in practice.

1. Supose consumer is a piece lover. He is disinterested in political activities. Still to avoid trouble they may pay subscription whe demanded by a party. Sometimes a function is organized in the locality, which the person does not like. Yet to avoid trouble he may pay subscription for such function.

2. Demand for travelling in earth space. At present such service is no existence although in future it may be possible. So product is non existent. Consumer is also unaware of such service if any or is disinterested in it.

3. Suppose a person is very much interrsted to see the scenario below the ocean. He has a very strong desire for it, But no facility is existent in his locality. There is no institute which can provide such service. Thus customer has a strong latent needs but cannot be satisfied.

4. Suppose a person was very much fond of taking sweet. But he is now suffering from Sugar. As a result physician has advised him to reduce the cosumption of sugar. So he is consuming less and less sugar with the object of stoppig it totally in future. Same example can be sited for a cigarette smoker.

5. Smoking of cigarette or taking of alcohol may vary due to different reasons. May smokers take more cigarettee or tea while doing very serious work to gain more energy. During heavy cold cosumption of alcohol rises. Thus consumption/demand is varying frequently.

6. Rice is a necessary food item. Consumer has to buy it in adequate quantity to satisfy his consumption needs.

7. When a new improved model of electronic goods arrives in the market, many customers are its prospective buyers. But supply will be limited. Hence there will be overfull of demand. Simlarly demand of a new Hollywood hit movie tickets, may be found overfull with demand.

8. Nurcotics, drugs etc are incongeial to health. Yet customers knowing the consequence get attracted to them and buy for consumption.