Bring out any two of the comparisons and variations among W

. Bring out any two of the comparisons and variations among Web analytics and Social analytics.

Two of the comparisons and variations among Web analytics and Social analytics --->

Web analytics is used for these reasons:

1. Improve site design and user experience

2. Understand your website’s traffic

3. Track mass user activity

Social analytics focus on these four basic activities:

1. Listening

2. Monitoring and analysis

3. Understanding your consumers

4. Behaviour analysis

Web analytics

Social analytics

Web analytics tell you about traffic levels, referral sources and user behaviour on your site.

Social analytics gathers information from social networking sites, helps businesses better understand customer sentiment, users’ attitudes, build rich consumer profiles and build effective business strategies.