Read the article below and then answer the following questio

Read the article below and then answer the following question: http://www.adweek.com/news/advertising-branding/mcdonalds-not-so-golden-millennials-159710 How should McDonald\'s modify their branding strategy to regain millenial confidence and spending power?

Solution

Millennials in their 20s and 30s constitute an important section that create the demand for these casual restaurants. They are highly influenced with social media and get easily swayed away with the happenings on it.

In its rebranding spree, McD should beef up social advertising by introducing new products, by offering promo coupons and making the targeted consumers feel that McD was the beginner in burger segment and it is going to keep up its place by upgrading its products and making them more customised.

Apart from this, it needs to make a move towards more healthy ingredients in its products because people are moving closer to healthy options when they go for casual dining. This implies introduction of those products which appeal more to millenials.

For regaining confidence, some innovation like it did when it introduced chicken wing product needs to be done.

It must be noted that as the monthly visits in the millenial group is surging this means that demand is rising but it it going towards other competitors. Thus, in order to capture this market demand innovation, adversiting, social branding and cost efficiency need to be focussed at.