write a four to fivepage paper that answers the following qu

write a four- to five-page paper that answers the following questions. List six main objectives of public relations efforts. Using a company that sells a product you purchase or provides a service you use, explain how it could try to achieve each of the objectives.

Solution

Public relations concerns the management of communication between a high profile individual, organization, company, business or other entity and the public. Some of the activities that might be included in a public relations campaign could include working with media, speaking at events and conferences, handling reputation management and crisis issues, inter-company employee communication and social media planning and implementation. Campaigns are an integral part of successful public relations and rely upon thorough planning and management.

Building Product Awareness –

When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events.

Situation Analysis

Before starting a public relations campaign, take into account what the current situation is of the organization, company or individual. If there is a particular issue that needs to be addressed, such as a crisis situation, that will be the focal point of the campaign. If the purpose is simply to gain market share and visibility, then it would be prudent to consider how the company is perceived by customers and the public. Everything that is happening both within and outside of the organization should be taken into account in developing the publicity campaign.

Defining Objectives

After the situation is analyzed, identify the publicity campaign\'s precise objectives. Write specific goals that are clearly understandable by everyone on the team. Considering factors like budgetary and time issues, the objectives should all be reasonably achievable. Given the resources available, each objective needs to be realistic. Finally, a timeline should be developed to help track each objective step.

Related Reading: What Components Make Up a Public Relations Plan?

Identifying Public Groups

Identify the key public groups that your company wishes to impact with the publicity message. For example, determine which groups are either aware of the issue to address or that you want to bring awareness to. Some of this information will have become apparent while conducting the situation analysis. To find out where more of your desired public exists, perform keyword searches online. This can reveal particular groups and locations to target during the actual dissemination phase of the plan. While defining the public groups, identify each of their attitudes toward the situation or your organization in general. This will enable you to tailor key messages accordingly.

Creating Multifaceted Materials

Develop materials that can have multiple uses for distribution. For example, construct press releases with meaningful messages concerning your organization’s activities. Write articles that contain useful information for potential customers. Using data found through examining the public’s opinion of your organization, emphasize the positive and address public concerns that need to be adjusted. Create short videos for distribution on your website and social media networks. Consider producing an online newsletter or one to mail out to existing and potential customers.

Distribution and Information Placement

Find opportunities to discuss what the company has done to help the community it serves. Attend events that focus on positive activities for potential customers. Write about each activity that the organization participates in and post on it on the company website, in blogs and in press releases. Publish articles in local, national and online publications. Distribute information across multiple media platforms like social media websites. Reach out to target audiences through online magazines, media outlets and with newsletter alerts.

The purpose of public relations (PR) is to project a positive image of the business to the outside world through planned communications strategies and tactics. Specifically, public relations involves the following activities: • developing good relations with various groups — publics • handling, or heading off, unfavourable stories or rumours which could damage the business’s image • generating favourable publicity • maintaining a certain level of positive public perception • enhancing a particular image, such as innovation, reliability or honesty. When effectively managed and integrated with all aspects of a business’s operations, public relations is capable of achieving favourable attitudes towards a business and this influences consumers’ purchasing behaviour. In turn, this should lead to increased sales and the achievement of other business objectives such as improving profit and increasing market share.

There are areas in all businesses where the use of public relations strategies can either increase sales or limit the loss of sales where marketing activities will not be successful. Public relations combines a number of marketing and sales techniques and presents one consistent public image, having long-term benefits. Clear messages, for example, about a business’s policy on customer care, environmental issues, ethical business practices, or nutritional value of ingredients, can directly affect sales in a substantial way. There are four major ways in which public relations activities can assist a business in achieving its objectives: 1 Promoting a positive image: reinforcing the favourable attitudes and perceptions consumers have regarding the business’s reputation. 2 Effective communication of messages: using advertising, sales promotions, publicity and personal selling to convey information about the business and its products. 3 Issues monitoring: protecting sales by providing an early warning of public trends that could affect the business’s sales. Remedial action can be taken before much harm is done to sales. 4 Crisis management: protecting a business’s reputation as a result of negative or unfavourable rumours and adverse publicity, which if left unchecked might result in a loss of sales.

Google fights against Ebola

While governments around the world were unsuccessfully trying to make up their minds about the best approach, sitting around and debating and discussing the best ways to combat Ebola …Google stepped up to the plate in November and its CEO announced  it would pledge $2 for every dollar donated through its website. They set up a specific URL onetoday.google.com/fightebola to explain this original social action and invite people worldwide to contribute to this worthwhile, timely cause. When you type “Google ebola campaign” into a search engine, you’ll get over 22 million results with posts, news, articles and mentions of this initiative which embarrassed governments from all over the world who seemed to be taking forever and even then still couldn’t come to a decision about how to best face this challenge. CSR campaigns are always great, but if they are launched at the perfect moment and in the best circumstances — as was this case for Google —, they will become a huge boost for your brand.

#IceBucketChallenge

Maybe just a few months ago you didn’t have the slightest idea what ALS was… but if you haven’t heard about the #ICEBucketchallenge that means your internet consumption is really, really low… you ARE living on the dark side of the Moon ! This is one of the biggest campaigns of the year and, for sure, one of the most profitable (most likely the most). The ALS association’s 2013 PR Campaign collected about $2.8 million, this year, and in total they reached more than $100 million.

It was a really viral campaign which featured the participation of several celebrities (including MarkZuckerberg the CEO of Facebook, the social network where this action went more viral than anywhere else), bloggers, and a lot of social network users who spontaneously participated in this action. Here you can see a Youtube playlist of the most viewed Ice Bucket challenges.

Very few people actually know how this viral action started, so here you can find a video with its the creator and why she started it: