Directtoconsumer advertising for pharmaceuticals is a pull s

Direct-to-consumer advertising for pharmaceuticals is a pull strategy designed to get consumers to ask their doctors to prescribe certain medications. What are the pros and cons of this practice? Are there always pros and cons to a pull strategy? What might the pros and cons be for a push strategy involving pharmaceuticals?

Solution

this strategy will give benefits to the producers of the pharma, but to the consumers it may not fulfill the basic requirements. doctor is the consultant who knows about the disease and patient resistance conditions and physical ability. based on the characterstics only he preferred a prescription to the patient. the patient can not ask doctor to suggest any medicine. it is a wrong practice which gives negitives to both the consumer and producers also.

yes, there are always pros and cons in pull strategy. they are easily and direct way to sell the product, the customers are predefined and trageted, easily to approach and convince them. the cons are the products may not completely fulfill the needs of the customers.

usually the pharma sector working under push strategy only. where the producer promotes his product into the market and the cutomers will differentiate their products from competitors. doctors will prefer what is the correct drug to the patient based on his conditions. it is a common process. here the pros are drugs are selected by the professionals, so there will not be much problems for patients.