Part 1 Multiple Choice 4 points for each correct answer pos

Part 1. Multiple Choice    -- 4 points for each correct answer (possible points = 28 for this section)

Instructions: For each of the following questions, please BOLD or HIGHLIGHT the answer that BEST answers the question.

1)   You are starting a project to design a website for a company that is just starting out in business. They have all of their printed materials designed and are beginning a large marketing campaign, but need a website too. Which of the following questions should you ask during the interview to better define who is the target audience?
a.   “What are you selling?”
b.   “Who will purchase this product?”
c.   “Who is your largest competitor?”
d.   “How do you plan to market this product?”

2)   In meeting with your latest client, it is difficult to obtain the necessary information in the interview process. What process would NOT help to gather the information?
a.   Complete a questionnaire
b.   Show them your portfolio
c.   Job shadowing
d.   Process flows/activity diagrams

3)   You are working on printed media for an advertising campaign which begins in 15 days. You are not sure when all files need to be sent to the printer. What document should contain this information?
a.   Budget
b.   SMART Goals
c.   Requirements Analysis
d.   Gantt Chart

4)   Which of the following is NOT a result of good graphic design?
a.   evokes emotion
b.   captures attention
c.   forces behavior
d.   conveys information

5)   As the team designer for a monthly newsletter that is being delivered electronically, you have been tasked with gaining client approval for the overall “look and feel” of the newsletter. What technique would you provide to the client to gain their approval?
a.   Prototyping
b.   Storyboarding
c.   Wireframing
d.   Process Flow/Activity Diagram

6)   Project planning is comprised of 5 phases. Which of the following is not one of the phases?
a.   Design Phase
b.   Interrogation Phase
c.   Requirements Analysis
d.   Maintenance Phase

7)   When creating an infographic image a designer should:
a.   Make sure the infographic can stand alone
b.   Follow the rules of design
c.   Follow ethical guidelines
d.   All of the above

Part 2. Modified True/False     4 points for each correct answer (no partial credit, total points possible = 32 for this section)

Instructions: For each of the following statements, please do the following:
1.   identify whether the statement is true (completely true) or false, and BOLD the correct answer.
2.   If the statement is true, then bold “True” and move on to the next question.
3.   If the statement is false, give the correct answer.
See example below.
Example:
The DMWT major stands for Digital Media and Web Theory.
True
False       Correct answer is:    Digital Media and Web Technology

8)   Creating digital media for a monitor/screen requires you to work in the CMYK (cyan, magenta, yellow, black) space.
True
False       Correct answer is:

9)   The unity of a digital design guides a viewer where to look first.
True
False       Correct answer is:

10)   Color Theory explains why viewers group alike items.
True
False       Correct answer is:

11)   Images posted to the Internet become automatically legal.
True
False       Correct answer is:

12)   To adjust the space between characters of a font, you should adjust the leading between glyphs.
True
False       Correct answer is:

13)   In creating layouts, you should place spare negative space on the interior of the layout.
True
False       Correct answer is:

14)   When choosing visuals for a digital media project, start with the highest possible quality.
True
False       Correct answer is:

15)   One goal of the rule of thirds is to create a symmetrical balance.
True
False       Correct answer is:

Part 3. – Multiple Choice       4 points for each correct answer (total points possible = 20)
Please BOLD the correct answer
Example:
The program Photoshop is primarily used for:
A.   Word processing
B.   Image editing
C.   Computer aided 3D imaging
D.   Math
_______________________________________________________________________

16)   What is a character set (alphabet, numbers, and punctuation) of a specified design and size?”
A) Font
B) Bold
C) Typeface
D) Typography

17)   The text in highlighted below best represents which of the following?
She sells sea shells by the seashore.
A) bold font
B) serif font
C) center aligned
D) sans-serif font

18)   Primary colors are not mixed from other elements and they generate all other colors. What are the three primary colors?
A) red, yellow, orange
B) blue, orange, violet
C) black, white, gray
D) red, yellow, blue

19)   Examples of warm colors are:
A) blue, green, violet
B) red, orange, yellow
C) yellow, blue, green
D) orange, green, violet

20)   Examples of cool colors are:
A) red, orange, yellow
B) blue, green, violet
C) yellow, yellow-green, blue-green
D) orange, green, violet

Solution

1) a. What are you selling?
2) d. Process flows
3) c. Requirement analysis
4) c. Forces behaviour
5) a. Prototyping
6) b.interrogation phase
7) d.all of the above
8) true
9). True
10) true
11) false
12) true
13) true
14). True
15) false
16) C. Typeface
17) D. Sans serif font
18) D. Red,yellow,blue
19)B. Red,orange,yellow
20) B. Blue,green ,violet