5 If you were advising the top anagement of skull candy abou

5. If you were advising the top anagement of skull candy about new product development processes , what recomandations would you make ?

Solution

5)

An effective advice to the top management of the Skullcandy company pertaining to the development of the new product is that other consumers apart from Mix Master Mike were suppose give their ideal design pertaining to the design of the DJ headphone in order to come up with a more marketable product. Therefore, Skullcandy should carry out extensive market research