What are the characteristics of a multiplebusiness firm whic

What are the characteristics of a multiple-business firm which would find the portfolio approach to strategic analysis useful?

Solution

The characteristics of multiple business firm is that it is just a collection or group of individual businesses. It is also said a diversified firms. In the multiple business firms their is a corporate strategy which can play a vital or wide role as compared to the crafting strategy that is mostly used for single business . The major task of it also includes to divide the actions or work or responsibility to various persons for improving or managing the long term performance of a corporate portfolio that means business portfolio. Here Capturing the existing strategies and make it fit between all other business units and which helps to evaluate or know the profit perspective of each business. And invest the company resources into various good or favourable opportunities.These characteristics of multiple business firms which are helpful for finding portfolio approach to strategic analysis value