Chapter 2 Quiz Solution 10 The last phase of the strategic m

Chapter 2 Quiz

Solution

10 The last phase of the strategic marketing process is known as evaluation 11 When evaluation shows that actual performance differs from expectations, managers need to take immediate marketing actions- exploiting positive deviation, and correcting negative ones. 12 When an organization is carefully monitoring the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm, it most likely has a market share goal.