Many consumers and consumer advocates are critical of indivi

Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns. They argue that technology has made it far too easy to track buyer behavior and personal information. Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on this issue? What are the benefits and risks associated with individualized segmentation?

Solution

i will accept with the above said, and it is true. the business people are ready to track personal information of the customers and they are ready to practice any thing for it. but going into ones personal without his/her permission is comes under violation of selfinterest and leads to huge legal problems.

with individualized segementation, the company has to follwo customisatiion process. it is a difficult task to the firm wehre each customer is unique and expects always new and more from the seller. and meeting the obligations is difficult task to the producers. the firm should be have flexible policies for it, otherwise it is difficult to serve the customers.

and the benefits are, when we know our target customers, we can produce a product which can fulfill his requirements completely. and there is no need to be spend huge amounts on promotional aspects in these conditions.