What is an employer of choice Describe how a firm could use

What is an employer of choice? Describe how a firm could use traditional marketing concepts and strategies to appeal to current and potential employees.  

Solution

Employer of choice refers to the employer that offers the best in class organization culture, growth prospects and remuneration that is liked and aspired by an employee. Here, each employee differs in his / her choice of employer. One employer of choice of one employee may not be the same as another employee. These employers offer following common elements:
1.   Empowerment and delegation of authority
2.   Job enrichment and motivation
3.   Job security and clear career growth path
4.   Best in industry remuneration package
Traditional marketing concepts and strategies involve branding and promotional strategies that can help in retaining existing employees as well as appealing potential employees. It is done through the following initiatives.
1.   Brand building of the company as best employer to work for on the basis of amenities and services offered to employees
2.   Promoting the career growth paths offered to employees
3.   Promoting best governance and best HR practices offered by the firm
4.   Publicly recognizing the efforts of employees
5.   Participating in surveys focused upon the best employers and facilities offered by them