1201 Exit Question 5 20 pts For a segmentation to be useful

12:01 Exit Question 5 20 pts For a segmentation to be useful, it must meet several criteria. Which of the following is NOT among these criteria? O Profitable O Accessible Actionable O Identifable O Substantial No new data to save. Last checked at 0:01 Submit quiz

Solution

Profitable is not a criteria.

The 5 criterias are :

Measurable : Market segments should be able to be measured in terms of volume.

Substantial : Market segment should be sufficiently large and has significant spending power.

Accessible: Determing how the market segment might be accessed either through outdoor advertising, social media campaigns, television commercial etc.

Differentiable : Differences between market segments should be clearly defined, so that the campaigns, products and marketing tools applied to them can be implemented without overlap.

Actionable : Outcomes of the market segment should be easily quantified