Why do you think Blendtecs video campaign was more appealing

Why do you think Blendtec\'s video campaign was more appealing to viewers than a traditional proudact advertisement?

It does fine on sensation factor that expert have recognized as important for viral advertising campaign:

$Why do you think Blendtec\'s video campaign was more appealing to viewers than a traditional proudact advertisement? Why do you think Blendtec\'s video campaign$