I need to find the unit of analysis I think it is the group
I need to find the unit of analysis. I think it is the group General Motors. And the variables are the sales regions and dealerships. An the hypothesis
Solution
a)
The unit of analysis is the major entity that is being analyzed in the study. Here we are studying the demand fluctuations for different brand across general motors. Hence the unit of analysis is General Motors.
b)
The variables are sales region(Southeast, Northwest, Southwest, Northeast, Mideast ) and brands(Chevrolet, Buick, GMC and Cadillac).
c)
One possible hypothesis could be,
Is the demand of different brands independent of the sales region.
